Hebei Messi Biology Co., Ltd. stated that most of China’s magnesium carbonate exports are low-end products, which is closely related to the serious product homogeneity and lack of brand awareness.
First, the downstream application fields of magnesium carbonate include industry, medicine, food and other fields. Different fields have different quality requirements for magnesium carbonate. At present, most of my country’s magnesium carbonate enterprises produce general-purpose magnesium carbonate and lack special products. On the one hand, it is due to the limitations of technology and production processes, and on the other hand, it is due to the lack of awareness of product differentiation.
Secondly, although Chinese magnesium carbonate manufacturers have a number of well-known brands, such as “Messi” of Hebei Messi Biology Co., Ltd., these brands are mainly concentrated in large enterprises. A large number of small and medium-sized enterprises use product models instead of brands in international transactions.
In addition, most of my country’s magnesium carbonate exports are distributed by foreign traders or agents. This does not directly contact customers, cannot effectively understand customer needs, provide after-sales services, and brand management and maintenance are out of the question.
In response to the occurrence of the above problems, Hebei Messi Biology Co., Ltd. believes that appropriate improvements should be made in the following aspects. As the saying goes, if there is any, it should be corrected, and if there is no, it should be encouraged. Solutions to the problems of magnesium carbonate manufacturers:
1. Upstream and downstream integration to solve the problem of raw materials.
2. Enterprise scale and large-scale to improve industry concentration.
3. High-end quality and special varieties to expand the application field of magnesium carbonate.
4. Product branding and differentiation to change the export trade mode.
5. Resource conservation, environmental cleaning, and improved production process.