Today, the domestic magnesium oxide market has an increasing overcapacity of low-end products, and only high-end magnesium oxide has enough room for growth, especially products represented by high-purity nano magnesium oxide, pharmaceutical and food magnesium oxide, etc., which have a large demand in China, attracting many manufacturers to get a piece of the pie. With the example of powerful old companies such as Japan and Israel, how many challenges do domestic magnesium oxide manufacturers need to go through before they can gain a foothold in the high-end magnesium oxide market? Feng Wenjie, general manager of Hebei Messi Biology Co., Ltd., was also emotional in an interview recently. The following content is organized and shared with everyone for reference.
Feng Wenjie said that since it is called “high-end”, it means that the preparation is not easy. At this stage, most of the high-end magnesium oxide products in China are imported from abroad, and there are not many domestic companies with strong mass production. But the “not many” at this stage does not mean that there are no challengers-Hebei Messi Biology Co., Ltd. is one of them.
Feng Wenjie said that they had been using traditional processes to prepare high-purity magnesium oxide before. However, as they came into contact with new fields, they found that it was difficult to use simple and crude methods to solve the technical indicators of customer needs on the existing basis. No matter what they did, the products they made were not as good as imported products, such as the particle size, morphology, specific surface area, density (heavy or light), activity, content, etc. of high-purity magnesium oxide. Although the data of the surface technical indicators of imported products can be known, it does not mean that similar products can be easily imitated-either the particle size does not meet the requirements, or the surface area does not meet the requirements, or the density does not meet the requirements, or the sintering activity is not enough. If any indicator does not meet the requirements, it may lead to the product not meeting the expected goals, insufficient content, and excessive particle size.
In the process of developing high-end magnesium oxide, what efforts did Hebei Messi Biology Co., Ltd. make?
Everything is difficult at the beginning. In order to achieve the ideal effect of customers, the research and development team of Hebei Messi Biology Co., Ltd. decided not to be limited to the previous basic research, but to benchmark products with customers according to market needs and customer needs, and to develop alternative products together. The research team combined the resources of universities, constantly consulted materials, tried, studied alternative products, and tried to verify one indicator at a time. What are the current results?
At present, Hebei Messi Biology Co., Ltd. has developed several high-end products based on customer needs. The R&D team has been exploring and finally met customer needs and helped customers reduce costs. In which direction will Messi Biology strive in the future? In this research and development process, Messi Biology still has a long way to go, but it is also very happy that it has its own R&D ideas and characteristics, and has achieved some results.
Feng Wenjie said that the success of Hebei Messi Biology Co., Ltd. is due to the excellence of the team. Not only does it understand technology and can do research and development, but it also has management experience and knows how to design process production lines and control costs. In the future, the development direction of Messi Biology is to continue to benchmark foreign advanced products in the process of doing market, continuously improve the technical level of domestic high-purity nano magnesium oxide, and gradually complete the replacement of foreign products. In the process of product development, new technologies and processes will be continuously introduced to meet the different needs of different customers. At the same time, the product brands will be continuously refined to form their own unique product family on similar series of products.